In 2017, Kiruthika Arumugam saw a shift happening – not just in technology, but in how people lived, connected, and consumed. While digital marketing was still finding its footing in many parts of India, she recognized its potential to reshape the future of business. With that foresight, she took her first step into the digital world – and never looked back.

Starting her career as a digital marketing professional, Kiruthika quickly rose to become a Digital Marketing Lead, working hands-on with brands and agencies to
craft impactful campaigns, drive online growth, and navigate the fast-changing digital landscape. She witnessed firsthand how businesses were moving from
static websites to immersive experiences, and from traditional advertising to real-time, performance-driven strategies.

But with experience came a deeper realization – while demand for digital and tech talent was skyrocketing, the supply of truly industry-ready professionals was not. Too many aspiring individuals were learning outdated theory, without exposure to the practical skills needed to thrive in real-world roles.